NEW YORK – New York Festivals International Advertising Awards® announced this year’s Finalists from entries submitted from 51 countries for the following competitions: Activation & Engagement, Audio, Avant-Garde/Innovative, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Media, Mobile, Outdoor, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports, and Student.
“This year’s Finalists, selected by the Grand Jury, reflect the leading-edge campaigns created by agencies around the globe,” said Michael Demetriades, President, New York Festivals. “NYF’s Executive Jury, comprised of some of the world’s most award-winning creatives, will thoughtfully review all creative entries to determine which will earn trophies and deserve the title of World’s Best Advertising.”
For 2018 NYF added Sports to their powerhouse competition roster honoring all facets of advertising, marketing, sponsorships, and creative communications on all platforms in the sports industry sphere, to view the Sports Finalists and complete list of 2018 Finalists please visit: HERE.
The 2018 Grand Jury comprised of 400+ Creative Directors, Executive Creative Directors and worldwide Chief Creative Officers from 57 countries determined the Finalists through online judging sessions and a live collateral judging session.
All Finalist entries will progress to the live judging round with the 2018 Executive Jury. This elite group of global Chief Creative Officers and C-suite creative leaders will convene in New York City April 19th-23rd to judge all mediums through five rounds of judging and select the World’s Best Advertising® Third Prize, Second Prize, First Prize, Grand Prize Award and Best of Show award-winning entries. All Film Craft Finalists will be judged on Saturday and Sunday, April 21st-22nd by the second annual Film Craft Executive Jury, comprised of respected film industry experts dedicated to the quality and aesthetics of the film making process. All trophy winners will be announced live at the New York Show.
Philippine finalists include Dentsu Jayme Syfu for Greenpeace Philippines with ‘Dead Whale’ in AUDIO: Products and Services, AVANT-GARDE/INNOVATIVE, BEST USE OF MEDIA: Public Service, PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: Activation & Engagement, PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: Collateral / Direct, and PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: Outdoor / Posters.
Already winners at the Kidlat Awards and Cannes Lions, McCann Worldgroup Philippines is a finalist once more for Maggi Magic Sarap with ‘Dim Dads,’ and for Fully Booked with ‘Lives.’ Both are Finalists for AUDIO: Products and Services.
Another Philippine finalist in AUDIO: Products and Services is TBWA\Santiago Mangada Puno for ‘Marie’ on behalf of client The Campaign Against the Return of the Marcoses to Malacanang (CARMMA). TBWA\Santiago Mangada Puno is also a Finalist in DESIGN: Craft and DESIGN: Graphic Design for the Advertising Age cover ‘Covered Raw’ that made noise at last year’s Cannes Lions International Festival of Creativity.
A surprise finalist though no less deserving is Jollibee Foods Corporation’s ‘Valentine Series,’ a Finalist for Creative Marketing Effectiveness.
New York Festivals recognizes exceptional contributions by individuals and companies within the international advertising community. In addition to Best of Show, Global Brand of the Year, Global Agency Network of the Year, Regional Agency of the Year, and Best New Agency of the Year, special awards include: Lifetime Achievement Award, Boutique Agency of the Year, Independent Agency of the Year, and Best Commercial Film Director.
The 2018 New York Show℠ will take place on May 17th. The annual awards ceremony and gala will be held that evening at the world-class performance space, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City. The evening begins with a cocktail reception, followed by the awards ceremony. A celebratory after-party will be held to toast all the winners of the World’s Best Advertising.
For more information on the New York Show please visit: HERE.
