GLOBAL – Notorious for being the biggest television event in the United States, and consequently the most expensive advertising event, the Super Bowl has been dominated by big brands who can afford the hefty price tags – this year, it’s $4.5 million for a 30-second spot.
Despite not having a big enough marketing budget, Newcastle beer still managed to break into the big game, with a crowdfunded spot featuring 37 different brands.
The spot was created after Newcastle released an ad featuring comedian Aubrey Plaza who, after mocking super bowl advertising in brilliant deadpan,called on small brands to join forces with Newcastle to “blow all of our marketing budgets together.”
The result of is a 60-second ad that runs through Newcastle’s ‘Band of Brands’ in a tornado of shameless product placement, taglines, and logos.
Watch the spot here:
