HONG KONG – McCann Worldgroup Hong Kong has appointed Nicola Yates as the new Cathay Pacific Central Team’s head of integrated channel planning. Effective July 28, Yates joins from Zenith Optimedia where she held the role of regional digital director for Kering Luxury and Lifestyle brands across Asia Pacific. Yates replaces Doris Kuok, former head of media for the Cathay Pacific Central Team.
With the remit to lead the global media operations for the Cathay Pacific, Dragonair, and Asia Miles brands, Yates’ responsibilities include online and offline planning and buying, paid search, social media, data analytics, and audience research.
Said Brandon Cheung, Managing partner of the Cathay Pacific Central Team: “The addition of Nicola builds on our shared vision with Cathay Pacific to be digitally-led in marketing communications. Our partnership with Cathay Pacific continues to grow and evolve to meet the changing media landscape in our 33 outports of operation. We are constantly looking for new ways to drive effectiveness in content distribution across paid, owned, and earned media.
“With over nine years’ experience at MediaVest, Carat, Mindshare, Amnesia Razorfish, and most recently Zenith Optimedia in Hong Kong, Nicola’s experience with global brands and various digital disciplines make her an exciting addition to our team.”
