KUALA LUMPUR – Nippon Paint has launched a new television commercial featuring its Blobbies or the little blobs of paint that come to life to coat all types of surfaces–adding colour and life to a dull and grey city.
With the help of TBWA\Kuala Lumpur, the TV commercial injected fresh life to Nippon’s Blobbies using a mixture of parkour-like movements, high-energy music, great editing and fantastic animation. Nippon’s Blobbies were first seen on screen in 2008.
“It was a fun project to do,” said Sa’ad Hussein, Chief Creative Officer at TBWA\Kuala Lumpur. “Getting the Blobbies just right, making sure their movements looked natural, and how they interacted with the surfaces were a challenge, but it was a great challenge to have.”
The TV spot was launched in line with the paint giant’s new position as ‘The Coatings Expert’.
As Malaysia’s premier coatings solutions provider, Nippon Paint is evolving to meet diverse industry needs by introducing new coating solutions for all types of surfaces such as cement, wood, glass and metal. The company is also seeking to expand its coating solutions to serve the architectural, automotive, industrial and marine segments.
“We’re thankful to MFX, the animation and visual effects team, who did a fantastic job of bringing the Blobbies to life, and to Jeff Wood, the film director, whose storytelling and ideas helped turn our board into something great.”
Watch the TV spot here:
