No Grand Prix awarded in Branded Content & Entertainment Lions

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CANNES – No Grand Prix was awarded in the Branded Content & Entertainment Lions but a commendable 16 Gold Lions were given to an equally impressive list of campaigns tonight at the last day of Cannes Lions International Festival of Creativity.

The Gold Lions are spread across a fairly, with some tilt toward the US with three, won by Grey New York (The Gun Shop PSA), The ALS Association (Ice Bucket Challenge) and EA Sports (Madden Season).

Taking two Gold Lions each are France (Ogilvy Paris – Water for Africa’s ‘The Marathon Walker’ and McCann Paris’ L’Oreal ‘Makeup Genius’), UK (AKQA London / AKQA Shanghai for Nike House of Mamba and Adam & Eve DDB for John Lewis’ ‘Monthy’s Christmas’) and Germany (GGH Lowe / Grabarz & Partner’s ‘Nazis Against Nazis’ and Ogilvy Germany’s Media Markt ‘Rabbit Race’)

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The rest of the Gold winners are:

Switzerland – Saatchi & Saatchi Switzerland and Vangardist Magazine’s ‘The HIV+ Issue’

Sweden – Forsman & Bodenfors’ ‘805 Million Names’ for UN World Food Programme

Spain – DDB Spain’s ‘Holograms For Freedom’ for No Somos Delito (We Are Not Crime)

New Zealand – Clemenger BBDO’s ‘Tinnyvision’ for the NZ Transport Agency

Japan – TOKYU Agency / NTT Advertising for the ‘3-Second Cooking “Shrimp Frying Cannon” & “Super Fried Dumpling”’ for NTT Docomo

Brazil – J. Walter Thompson Brazil for Coca-Cola’s ‘Coke Thirst’

The jury also awarded 23 Silver and 24 Bronze Lions – a total of 63 trophies – with the US taking home the biggest metal haul overall with 22 Lions.

Here’s the complete list of winners:

Branded Content and Entertainment Winners