CANNES – A total of 28 Creative Data Lions were awarded at the inaugural Lions Innovation Festival, the new two-day show kicking off the main Cannes Lions Festival of Creativity. However, the ad industry will have to wait until next year to see a campaign worthy of a Grand Prix.
The 10-man Creative Data jury, led by Y&R Global CEO David Sable, opted not to award one after sifting through 55 shortlisted entries. Overall, a total of 6 Gold, 10 Silver and 12 Bronze Lions were this year.
The US took home the most trophies with 6, albeit slim pickings compared to its commanding performance in other categories. This includes two Golds for Local Projects New York’s 9/11 Memorial Museum and Grow Norfolk for the EA Sports Madden Giferator.
Asia Pacific had a notable performance by bringing home 7 Lions, two of which are Gold Lions from Japan and Australia.
“Reviving Legends,” a collaboration between Dentsu Tokyo, Dentsu TEC Tokyo and Rhizomatiks Tokyo for the Japan Sports Council, struck Gold for using Augmented Reality and 3D modeling to revive famous athletes that once graced the National Stadium in Tokyo.
Leo Burnett Sydney won the region’s second Creative Data Gold Lions for its campaign ‘Run that Town’ for the Australian Bureau of Statistics – essentially a game built on real Census data that puts players in charge of their town and its population.
Other Gold Lion winners are Y&R Moscow’s “Twin Souls,” a campaign that helps strengthen bonds between orphans and foster parents, and Grey Mexico’s “SOS SMS,” which turns mobile phones as a medical dog tag.
Here is a playlist of all the Creative Data Gold Lions
