HONG KONG, CHINA - Ogilvy announced today key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency’s transformation journey.
While Ogilvy operates now as a fully integrated business centered around client needs, developing and nurturing key specialist skills is the role of Capability Leaders. These leaders have the modern marketing skills to meet the changing needs of clients, and demonstrate the depth and breadth of the expertise that exemplifies the new Ogilvy.
“Today, brands are facing unprecedented change and we must continue to evolve to meet their needs”, said Kent Wertime, Co-Chief Executive, Ogilvy Asia. “This core group of leaders reflects the diversity of Ogilvy’s offering and expertise, which is brought together holistically as innovative, integrated solutions that build our clients’ brands.”
Ogilvy’s six core global capabilities are: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.
The new appointments in Asia are as follows:
Jadhav, Rathod, Kazmi, and Thomas will join Ogilvy’s capability leadership already in place in the region led by Scott Kronick (PR and Influence), Benoit Wiesser (Brand Strategy), and Jerry Smith (Digital Transformation).
Digital Transformation in Asia entails enterprise level Digital Strategy, and Marketing Automation. Smith will also continue to oversee Ogilvy’s specialist digital agencies such as Verticurl, ARBA, and Pennywise; in addition to maintaining his Chief Operations Officer role for Ogilvy Asia, and his position as Chairman of Ogilvy Consulting in Asia.
“As we look to the new year, Kent and I look forward to partnering with our renewed capability leadership team to continue to meet the changing needs of our clients while also developing a pipeline of talent with the modern marketing skills needed to take Ogilvy into the future” added Chris Reitermann, Co-Chief Executive, Ogilvy Asia.