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HONG KONG – Ogilvy & Mather Group Hong Kong dominated the city’s social media sphere in February with a new campaign for Nike, “let the run tell you why”, which explored the reasons as to why people run for pleasure.
The campaign drew in thousands of participants and resulted in millions of unique, digital impressions with the hashtag “#irunfor”, the agency said in a press release.
Nike – “let the run tell you why” from Ogilvy on Vimeo.
In the weeks leading up to the Hong Kong Marathon, Nike strategically placed trucks around Hong Kong that were fully equipped with a virtual simulator, including a treadmill, of the marathon route. Members of the public were invited to try out the simulator and received a video clip of their virtual run to share with friends on Facebook and Instagram.
On the day of the marathon, the streets were lined with supporters and key messages from the campaign, encouraging the 73,000 runners to cross the finish line and share their reasons for taking the challenge.
Wong Wai, Creative Director, Ogilvy & Mather Hong Kong explained:
“The motivation behind running is highly personalized. Our campaign, which was the first of its kind, gave thousands of runners the chance to express why they love running in a fun and interactive way. In doing so, we have inspired many more people to take up this popular pastime.”
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