OgilvyOne Philippines snatches one of two Platinum Awards
SINGAPORE – For the first time in history of AMES, Ogilvy & Mather India has won all three Agency of the Year Awards for Effectiveness, Media Strategy and Digital Strategy after excelling in all three sections, emerging as the biggest winner in the 2016 Asian Marketing Effectiveness & Strategy Awards at the Grand Hyatt Hotel Singapore.
“I’ve said it before and I’ll say it again – we are here to produce business results for our clients. The fantastic AME 2016 wins today are the result of an agency culture that we have carefully built over the last decade. A culture where creativity is everyone’s responsibility and effectiveness is everyone’s goal. It is particularly wonderful to see Ogilvy India recognised as the best in Asia for Advertising Effectiveness, Digital Strategy and Media Strategy at the highest, most respected forum in Asia – the AME Awards. This achievement belongs to our clients as much as it belongs to our people,” said Kunal Jeswani, Chief Executive Officer.
O&M India’s metal haul includes three Gold trophies, two for #EndAcidSale for Make Love, Not Scars and one for Ilha de Calma for Daman & Diu Tourism; seven Silver and four Bronze trophies.
“I’m delighted with Ogilvy & Mather India’s historic performance at the 2016 AMEs. These results give me double delight as I have maintained right through my career that creativity is only great if it is effective. This is the principle on which Ogilvy & Mather works and will continue to work in the years ahead. It is also a remarkable achievement for the young talent at Ogilvy that made this happen. In this new age, it is also great to see our digital work live up to the creative spirit of Ogilvy,” commented Piyush Pandey, Executive Chairman & Creative Director – South Asia.
Out of a whopping 1,231 entries, the AMES jury awarded two Platinum, 16 Gold, 49 Silver and 58 Bronze trophies to 71 different campaigns across 13 countries.
One of the two Platinum trophies was scooped by OgilvyOne Philippines for its work on the MILO Champions Brand App for Nestle in the in Data & Analytics: Personalization category. The Philippine agency also won a Bronze in the Data & Analytics: Data Storytelling category for its work with Unilever.
OgilvyOne Philippines
The other Platinum trophy was given to Mindshare China for its campaign for Yum!, ‘KFC – Beyond Number One’.
Mindshare China
Click here to watch the ‘KFC – Beyond Number One’ case study.
“The winning entries stood out amongst a pool of high quality entries at AMES 2016. All winners have a strong idea that emanated from a thought provoking insight and demonstrate inspiring creative thinking coupled with a razor-sharp focus on effectiveness. Big congratulations to the winners and hope they continue to inspire outstanding work in Asia,” shared Aparna Sundaresh, Global Brand Development Director for Paddlepop and head of the Effectiveness Jury.
