CANNES – Ogilvy & Mather was once again named as the Network of the Year at the 63rd Cannes Lions International Festival of Creativity. The network has been holding on to the title for five consecutive years.
This year, Ogilvy & Mather picked up a total of 120 Lions across 31 offices, bringing home four Grand Prix wins:
Pharma
Philips ‘Breathless Choir’
Ogilvy & Mather UK
Lions Health and Grand Prix for Good
macma ‘Manboobs’
David, Buenos Aires
Direct Lions
The Swedish Tourist Association ‘The Swedish Number’
INGO Stockholm
Radio Lions
KFC ‘The Everyman Meal’
Ogilvy & Mather Johannesburg
After facing controversies on their ‘scammy’ Bayer ads and eventually returning the Bronze Lions they won for the campaign, AlmapBBDO has emerged as the Agency of the Year. The 2016 Lion of St. Mark also hails from BBDO’s Brazillian office, its founder and ad legend, Marcello Serpa.
Another consistent title holder, Independent Agency of the Year, Droga5, was given the award for two years in a row. The agency has also won several Golds in Film and the Grand Prix in Film Craft for its Under Armour film starring Michael Phelps.
The winner of the Palme d’Or award, given to the most outstanding production house, was picked up by Tool, USA. WPP also received top honors after being named as the 2015 Holding Company of the Year.
The Cannes Lions Heart award this year went to a man who gave shoes to less fortunate children for every pair that he sold, TOMS founder and leader Blake Mycoskie, while the Creative Marketer of the Year award was given to Samsung Electronics.
