CANNES – South Africa emerged with the most number of metals, including the Grand Prix in the Radio Category at the Cannes Lions Festival of Creativity. The awards were given at ceremony last June 18.
Ogilvy & Mather Johannesburg won the Radio Grand Prix for its campaign, ‘Give Me Strength’ for Lucozade Energy Drink. The campaign includes three radio spots: ‘Teleconference,’ ‘Kids’ Party,’ and ‘Enrique Concert.’
The campaign features motivational speeches that are a little too dramatic for events such as a kid’s birthday party or a concert. The campaign also won a Gold metal.
Ogilvy & Mather Johannesburg also bagged a Silver Lion for its ‘Cribs’ campaign for Huggies Gold, and two Bronze Lions for its ‘Foley’ campaign for Discovery Channel.
Other South African wins include a Silver for ‘Too Old for Ibiza’ for Student Flights by TBWA\Hunt\Lascaris, a Bronze for ‘Surprise Party/ Teacher Greeting/ Wedding’ for Colgate Plax Mouthwash by Y&R South Africa Cape Town, a Bronze for ‘The Singing Children of the R33’ for Volkswagen by Ogilvy & Mather Cape Town, a Bronze for ‘Precognition’ for Lexus Adaptive Lights by FCB South Africa Johannesburg, and a Bronze for ‘Project English Day’ for One School at a Time by JOE PUBLIC Johannesburg.
In Asia Pacific, three countries won metals: Australia with three Silvers, and Singapore and the Philippines with one Bronze each.
Other countries with metals include Argentina with one Gold and one Bronze, Belgium with one Bronze, Brazil with two Silvers and one Bronze, Canada with one Bronze, Chile with one Gold and two Bronzes, Colombia with one Gold and one Bronze, Ecuador with two Silvers, France with one Silver, Guatemala with one Silver, Mexico with one Bronze, New Zealand with two Silvers, Spain with two Golds and two Silvers, United Arab Emirates with one Gold and two Silvers, the United Kingdom with one Bronze, Uruguay with one Bronze, and USA with three Silvers and three Bronzes.
View the full list of Radio winners here.
Cannes Lions Festival of Creativity 2014 is happening from June 15 to 21 in Cannes, France.
