INDONESIA – Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive, three-way pitch for the new Unilever business, with cutting-edge strategy and creativity far surpassing industry standards.
Ogilvy was awarded the brief as a result of demonstrated strengths, particularly in digital insights and intelligence, as well as creative talent and capabilities.
This latest win builds on the agency’s long-standing relationship with Unilever in Indonesia. In 2013, OgilvyOne won a digital and social remit for Axe, including the brand’s global “Apollo” campaign. Prior to this, OgilvyOne was awarded work for Ponds, Rinso, Buavita and Lipton.
Katryna Mojica, CEO, Ogilvy & Mather Indonesia, said:
“We are excited to be working with Vaseline in Indonesia, one of the world’s most rapidly growing markets, and to be continuing our wonderful relationship with Unilever – a brave, creative partner.”
William Wijanarko, Brand Manager, Vaseline comments:
“OgilvyOne has demonstrated strong knowledge on the Indonesian market and its consumers. This, combined with their world-class creativity and technical skills in digital, will be an excellent turbocharger to the brand’s already remarkable presence.”
