OgilvyOne worldwide and MRM McCann India were named Agency of the Year at the DMAi Awards 2014 on May 7. The DMAi which brings to India the DMA International Echo awards is spearheading the response marketing movement in the country.
OgilvyOne worldwide bagged a total of 8 Gold, 7 Silver and 5 Bronze on their way to the title, which they also won last year. Metals were won across categories ranging from effectiveness and craft to innovative use of technology and loyalty.
Commenting on his agency’s performance, Vikram Menon, President and Country Head, OgilvyOne worldwide said, “To be Agency of the Year twice in two years feels truly wonderful. Needless to say we couldn’t have managed this without a set of clients that are not just supportive, but always pushing us to do better. What makes each of these wins even more special is that they are awarded by a jury that comprises not just agency veterans but CMOs and Brand Managers from some of India’s most revered marketing companies. Heartiest congratulations to all our clients and special thanks to the DMAi.”
Focus will now shift to the DMA International Echo awards that are ranked among the oldest and most revered effectiveness awards on the calendar. Last year, OgilvyOne Worldwide had spurred India to its best ever performance at the show winning 5 out of the 8 metals.
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