ASIA-PACIFIC – SINGAPORE, APRIL 6, 2011 – Melvyn Lim has been promoted to OgilvyOne Worldwide Singapore executive creative director, filling in the position vacated by Pete Moss, who was promoted to vice president for Customer Experience at OgilvyOne Asia Pacific in October 2010. The appointment is effective immediately.
A founding member of The Design Society, an organization that is dedicated to raising the general standards of design in Singapore, Lim has won awards from Cannes Lions, Clios, CCAs, Effies, The One Show and Spikes Asia.
“Melvyn has a brilliant mind and is constantly thinking out of the box,” comments Steve Back, chief creative officer, Ogilvy & Mather Singapore. “He has a wonderful sense of curiosity about the world and this inquisitiveness has translated into innovative solutions like the Nike Trackball. I have no doubt that as ECD, Melvyn will help to sharpen our creative product and shape the evolution of this digital revolution.”
Since joining OgilvyOne Singapore in 2005, Melvyn has risen rapidly through the ranks. Currently, he is the global digital lead on the Ponds account. Other accounts that he is spearheading include Nike, SingTel, Economic Development Board and Levi’s.
