GLOBAL — Bani Tan, who has lead Geometry Global in Thailand for the last two years has moved to take up a senior position at the burgeoning Thoughtful Media Group from April 1st.
His responsibilities as SVP for Malaysia and Indonesia will include growing the network’s operations in those markets and establishing solid operational competence in Kuala Lumpur and Jakarta. He will also work alongside Somyot Chairat, managing director of Thoughtful Thailand and Vietnam on pan-regional clients and operations.
Bani started his career at J. Walter Thompson and McCann in Malaysia. He is expected to bring new impetus to the nascent Southeast Asia operations of the Hollywood-based organisation.
Mark Ingrouille, Thoughtful’s EVP for International Operations recalls, “I first met Bani when he was running McCann Worldgroup’s Momentum division in Jakarta, where he was based for five years. He had tripled revenue at the division and created the largest experiential marketing company in Indonesia. So getting him on board at Thoughtful has been pretty high on my ‘wish list’ for a while.”
“The world of marketing communications has changed so much since I started as a Creative Director. Now we can harness the amazing creative talent in the digital video space through the thousand’s of talented Creators Thoughtful has in its network. It’s a truly exciting opportunity to help unlock their potential for marketers in Indonesia and Malaysia.”
The Indonesian digital video market has exploded in recent months in tandem with improved broadband accessibility and rapid economic growth. And Malaysia has become an important regional hub for online video channels.
Thoughtful Media Group (TMG), a Hollywood-based entertainment company operating in the US, Europe and Asia, topped 300 million views in March 2015.
Its mission is to provide marketers with the most thoughtful and impactful solutions, leveraging the unique power of the world’s most influential video creators with their audiences.
