LONDON – The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2015 Media Report. The report is a summary of the overall media performance from January to December 2015 based on the results of the most important global, regional and national Media creative award contests spanning 42 markets.
“The Gunn Report for Media 2015 proves that more than ever media innovation and creativity are key to brand success. Creativity and media are not mutually exclusive or even in competition – they interact with each other. While technology and data are fundamental to achieving results, it is insight, strategy and ideas that are essential to delivering them,” said Isabelle Musnik, Journalist and editor of The Gunn Report for Media.
“Media creativity is an effective and universal tool for brands to speak to consumers and to attain a brand’s objectives by standing out in a crowded field of competitors. They have to blend technology, media and content to create a live brand experience that is easily accessible,” she added.
Here are the highlights of the 2015 Gunn Report:
Most Awarded Media Agency Networks in the World 2015
1 OMD
2 Starcom MediaVest
3 Mindshare
4 PHD
5 Mediacom
Most Awarded Advertisers in Media in the World 2015
1 Coca-Cola
2 Samsung
3 McDonald’s
4 Vodafone
5 Ikea
6 Heineken
Most Awarded Countries in Media 2015
1 USA
2 United Kingdom
3 India
4 Australia
5 Hong Kong
Outstanding Campaigns in Media 2015
Always, ‘#LikeAGirl’, Starcom MediaVest Group, Chicago
Johnnie Walker, ‘Keep The Flame Alive’, Starcom MediaVest Group, Beirut
Newcastle Brown Ale, ‘Band Of Brands’, Starcom MediaVest Group, New York
No Somos Delito (We Are Not Crime), ‘Holograms For Freedom’, DDB Spain, Madrid
OPSM, ‘Penny The Pirate’, OMD Australia, Sydney
Oreo, ‘The Oreo Eclipse’, PHD, London
Vodafone, Red Light Application ‘Between Us’, Mindshare Turkey, Istanbul
ZDK Exit Deutschland, ‘Nazis Against Nazis – Germany’s Most Involuntary Charity Walk’, GGH Lowe / Grabarz & Partner, Hamburg
