SINGAPORE – OMD Singapore won a total of 16 awards including the coveted Agency of the Year & Digital Performance Agency of the Year at the recently held Singapore Media Awards. Since the inception of SMA 13 years ago, OMD has won the Agency of the Year title 5 times, more than any other agency network in Singapore.
OMD Singapore’s work for NTUC Income, McDonald’s and the very recent win of The Learning Lab, won awards under various categories with NTUC Income recognised as the Best of Show and Strongest Local Brand, and McDonald’s winning the title of the Strongest International Brand, Client and Marketer of the Year on the back of a strong campaign work and business outcomes.
Karen Soo, OMD Singapore’s Digital Director, won the Media Person of the Year, retaining the title for the 3rd year in running in our midst by taking over the crown from last year’s winner Galvyn Liu, Account Director at OMD Singapore. Riddhi Parekh, Platform Specialist for OMD Singapore, was awarded the Bright Spark of the Year title.
Chloe Neo, Managing Director, OMD Singapore said “OMD Singapore prides itself in being a partner to each of our clients and bases our recommendations on results-driven marketing. Vision™, our global operating system, is built on the philosophy of driving profitable growth and achieving business results using basic, demand and desire economic principles.
Vision™ is not a process but focuses efforts on key outputs where required and ensures that we strive toward a common goal with shared accountability as a team. Furthermore, our organization of business management and specialist expertise in an agile integrated team on core accounts, sitting and working as one has proven to deliver significant impact and return on opportunities for our clients. From hard business results to award-wins, we continue being one with our clients.”
“The award is in sync with OMD’s objective to be Singapore’s most loved and reputed media agency. OMD is built on a strong culture of nurturing talent and takes pride in having a dynamic team that ensures high client satisfaction which translates into measurable business metrics. The accolade is a testament to OMD’s strength, innovation, best-in-class solutions that are delivered on an everyday basis to OMD clients”, said Ranga Somanathan, CEO Omnicom Media Group, Singapore and Malaysia on the awards haul.
“We would like to take this opportunity to thank each of our clients for supporting us and trusting us to make a difference to their brands. This win would not have been possible without them”, added Chloe.
OMD Singapore has been on an award-winning streak since the beginning of the year with McDonald’s Capacity Based Advertising campaign being recognized and awarded on global platforms such as Cannes Lions, Festival of Media Global and The Internationalist Awards. OMD Singapore is the only agency in the OMD APAC network to have won a Silver Lion this year.
The Singapore Media Awards are organized by the Association of Accredited Advertising Agents Singapore (4As). The 4As is a non-profit trade association that represents advertising, media and marketing communications practitioners, agencies, and related businesses in Singapore. 2017 marks the thirteenth presentation of the Singapore Media Awards (SMA) which remains steadfastly committed to inspiring outstanding media strategies that drive successful advertising campaigns, and honoring outstanding young talents and the brightest minds in the media industry.
