SINGAPORE – Beating stiff competition from incumbents and other potentials, OMD Singapore has won the coveted Pandora media pitch. The scope of the account involves media strategy, planning and buying across online and offline channels.
Pandora is a leading international jewelry brand offering high quality, hand-finished, modern and genuine jewelry products at affordable prices. Their products are sold in more than 70 countries on six continents through over 10,300 points of sale, including around 900 concept stores.
Isabella Mann, Vice President Marketing, Asia, said, “Pandora was looking for an energetic, innovative and creative agency to represent them in Singapore and OMD ticked these boxes. We are entering a new phase of awareness for Pandora and we feel that OMD understands what is required to take our brand to the next level.”
Commenting on the win, Jian Yang, Director of Content and Ideation, OMD Singapore said, “We are delighted with the opportunity of working closely with a renowned brand such as Pandora. OMD will pull together the best of resources to value-add to the brand objectives and enhance their visibility in this market. With this win, we feel that we’ve have the right mix of experience and passion – and it’s one we will replicate for future success.”
