ASIA-PACIFIC – BANGKOK, THAILAND, APRIL 2011 – OMD Thailand has been appointed as the media agency of record (AOR) for popular instant coffee brand Super Coffeemix. The pitch involved the shortlisted OMD, and incumbent ZenithOptimedia. OMD Thailand will handle all media duties for the Super Coffeemix including planning and buying across all media.
“OMD Thailand’s understanding of our business coupled with their suite of strategic media solutions in planning and buying helped us to make the decision in selecting them as our agency of choice,” said Peter Tan, executive director of Super Coffeemix.. “We are confident that the association with OMD Thailand will enhance our vision to be the leading food and beverage manufacturer providing excellent quality instant convenient food and beverage products to the global market.”
“It is indeed an exciting opportunity to be involved with the Super Coffeemix brand,” said Paul Spencer, managing director of OMD Thailand. “A market leader, Super is at the forefront when it comes to the introduction of new and innovative products. We look forward to strengthening the brand position and equity in Thailand.”
