HO CHI MINH CITY – OMD Vietnam has won the coveted Carlsberg Group media pitch. The scope of the account involves media strategy, planning and buying across online and offline channels including sponsorships and social media content. The brands included in the pitch are – Huda, Huda Gold and Halida (local brands). OMD currently holds the Carlsberg account in 31 markets across the globe, and now adds Vietnam to its roster.
Additionally, OMD Vietnam won the media project to launch the top-selling, international beer brand, Tuborg, part of the Carlsberg Group. Tuborg debuted in Vietnam recently, through their “Open for Fun” brand campaign focusing on TVC, KOLs, Digital, PR, music parties and trade activities.
Commenting on the win, Eng-Guan Auyong, General Manager, OMD Vietnam said, “The team is thrilled to get the opportunity of working with a renowned global brand like Carlsberg. We will leverage our global experience of working with Carlsberg and strengthen its brand presence in Vietnam. OMD is proud to be Carlsberg’s strategic partner and with this win, we feel that we’ve have the right mix of global and local experience for a successful collaboration.”
