ASIA-PACIFIC – MARCH 2011 – OMD has retained Grameen Danone’s media, strategic planning and buying business, following a two-month pitch that included Group M, Carat and MPG.
“We are absolutely delighted to have kept this business, our clients continue to have faith in our ability to deliver on our promises, and vision for the future of the brand; in this dynamic and fast-growing market” said Ashraf Kaiser, CEO OMD Bangladesh.
“We have been working with OMD Bangladesh for last three years and found them to be a committed and efficient outfit to manage our media investments. The understanding got renewed as it scored high again in all the key parameters in the competitive process we have recently concluded” said Corinne Bazina, General Manager, Grameen Danone Foods Limited.
Grameen Danone is a social business enterprise jointly founded by Noble peace prize winner Professor Yunus’s Grameen Bank and Danone. The venture was launched in 2006 with a double mission. Firstly bringing health through nutrition to as many kids as possible in Bangladesh by developing a dairy product called Shakti + enriched in some of the essentials nutrients at a very affordable price and secondly maximizing the social impact by providing regular income to local populations.
OMD currently manages Danone’s business in China, Singapore, Australia, New Zealand, India and Malaysia.
