SINGAPORE – OMD was recently awarded the media strategy, planning, and buying duties for leading mobile service provider Telenor Group. With over 200 million mobile subscribers, Telenor Group covers Thailand, India, and Pakistan across both online and offline media platforms. OMD Thailand successfully retained Telenor’s postpaid business while the prepaid category was an additional win.
“The win is a fabulous start to the year and our teams could not be happier,” said Stephen Li, CEO of OMD APAC. “We believe that in working with Telenor, it will give us the opportunity to create interesting, challenging and effective work in the changing marketing and media ecosystem. Leveraging our deep analytical capability, performance-based media channels, and media creativity, we are looking forward to driving tangible business results for Telenor.”
OMD Thailand also retained dtac, Telenor’s subsidiary company in Thailand. One of the largest and most innovative media marketing specialists in the world, OMD Worldwide has more than 140 offices in 80 countries. The agency network is a unit of Omnicom Group, Inc.
