SEOUL – In line with PHD’s rapid growth and expansion in the Asia Pacific region, Omnicom Media Group has launched PHD in South Korea – the award winning agency’s 19th office in the region. The launch of PHD’s newest office is part of an ongoing commitment to grow Omnicom Media Group’s capabilities in South Korea.
To kickstart PHD’s operations in South Korea, HeeYoun Yang (in photo) has been appointed as Managing Director. HeeYoun has over 22 years of experience in strategic media planning, digital and joins PHD from Proximity Korea where she was the General Manager. In her new role, HeeYoun will oversee and lead PHD’s South Korea operations.
Cheuk Chiang, CEO, Omnicom Media Group Asia Pacific, said, “South Korea is a vibrant and progressive market with a growing online economy. The fifth largest market in Asia in terms of internet users, it has the potential to offer huge rewards to global and regional advertisers, who know how to maximise their on and offline assets. We have been working with other Omnicom agencies in the market for a while and I am delighted to announce the official launch of the Omnicom Media Group in South Korea. We have invested in the best people and resources to ensure that we offer maximum value to our clients. Innovative thinking and great strategy is what PHD thrives on and I am confident that PHD will value-add to the media and advertising landscape in this market.”
Susana Tsui, CEO PHD Asia Pacific added, “South Korea is one of the most economically progressive nations in the world. Their culture embraces innovation and technology which are the key factors that keeps South Korea competitive, resilient and top of their game – attributes which resonates with PHD’s DNA. HeeYoun is the perfect choice to be my partner in Korea. Her entrepreneurial spirit, her fight and her determination is a natural match to ensure that we have a strong PHD offering that will cement PHD’s presence.”
Commenting on her new role, HeeYoun Yang said, “It is an exciting time to be in South Korea right now as the media industry is booming. The new role is a fabulous opportunity for pushing the boundaries of excellence and add to PHD’s momentum as an industry innovator.”
Omnicom Media Group and PHD in South Korea are effective immediately.
