SINGAPORE – As advertisers’ requirements become increasingly complex in today’s fragmented media landscape, Omnicom Media Group Singapore has evolved its investment approach to better anticipate new opportunities for its clients and generate stronger value from their media investments. As such, the Group has appointed Rochelle Chhaya to the newly created role of Managing Partner – Investment to foster relationships with partners and suppliers that yield innovative solutions for clients of its agencies – namely OMD and PHD.
Previously the Group’s Managing Partner – Digital, Chhaya possesses extensive experience in producing comprehensive solutions for clients that integrate multiple touchpoints, in order to create a holistic consumer experience for brands. Chhaya will now work with the Group’s partners to widen the breadth of investment opportunities, create bespoke solutions and provide the agencies’ clients with the first right of refusal to beta products ahead of the market. Clients will also benefit from cost efficiencies as the Group secures stronger positions on investments ahead of the market.
“Our approach has always been grounded in how we can pre-empt developments and lead the way forward for our clients to benefit as first-movers in the ever-evolving media landscape,” commented Tony Harradine, Chief Investment Officer for Omnicom Media Group APAC. “Strengthening our leadership in this area demonstrates our unwavering focus on securing the best opportunities for our clients and unlocking even greater value of out of their media investments.”
Ranga Somanathan, CEO of Omnicom Media Group – Singapore and Malaysia, commented: “Given her strong client focus, digital prowess and business acumen, Rochelle is best positioned to create a supply side of innovation and cost efficiencies for our clients. Under her guidance, our investments will give rise to solutions with the optimal combination of offline and online channels, thereby allowing our clients to more impactfully engage with their consumers.”
“After years of ideating bespoke solutions for our clients, this role represents the chance to reinvent the process and truly create fresh opportunities for their campaigns,” added Chhaya. “We have always been true partners to our clients, but this new focus allows us to demonstrate that even further, by taking a more proactive approach to presenting them with opportunities before they even give us a brief. I look forward to all the innovation and creativity that will arise as a result.”
