BANGKOK — Central Group, a family-owned conglomerate holding company in Thailand, has appointed Omnicom Media Group’s agencies OMD and PHD to its media business for its brands within merchandising, real estate, retail and hospitality sectors. The account was won without a pitch, and covers strategic media and communications planning and buying across all media platforms. The incumbents for the account were MEC and Mindshare Thailand.
“We are extremely delighted to welcome Central Group in our portfolio of accounts and excited to grow their presence and visibility in the local market through this new partnership,” commented Sunee Paripunna, Thailand CEO, Omnicom Media Group on the win.
The account has been split between both agencies, with OMD picking up media duties for Central Department Store Group, Central Food Retail Group, Central Hardline Group and Officemate Group while Central Pattana, Central Marketing Group, Centara and Central Restaurant Group falls under PHD’s remit.
“We look forward to working closely with Omnicom Media Group, and leveraging their media expertise and experience in overcoming planning and buying challenges to take Central Group to the next level,” added Busaba Chirathivat, Senior Vice President of Corporate Communications at Central Group of Companies Ltd.
The appointment is effective immediately.