Malaysia – Omnicom Media Group (OMG) Malaysia has named Haris Ismail as Head of Fuse, the network’s branded content, sponsorship and ideation unit, that services clients from sister agencies OMD and PHD.
An 18-year veteran with experience in advertising, broadcast and media, Ismail (pictured) joins from GroupM Malaysia where he was the Country Head for Content. Effective immediately, he will be reporting to OMG Malaysia CEO Andreas Vogiatzakis.
Vogiatzakis sees the appointment as par of an “exciting new chapter is unfolding in Malaysia and we looking forward to driving exceptional results.”
“Haris is a man of unbeatable talent, winning ideas, immense passion and energy for his craft and I am delighted by his appointment. Haris’s appointment is yet another step in our strategic direction to reinvent our offering and ensure that we that we have a 360 approach to our clients’ business.”
Launched in Malaysia in 2012. Fuse specializes in strategy and building brand assets in owned and earned platforms and integrating these with paid media. In his new role, Haris will be responsible for embedding the value proposition of Fuse within OMD and PHD as well as strengthening the product through local initiatives.
