ASIA-PACIFIC – BANGKOK, THAILAND, JUNE 2011 – Omnicom Media Group agency OMD Thailand has sealed the media business for OPPO – Thailand’s best-selling brand of mobile phones owned by OPPO Thai Co., Ltd. The OPPO account, valued at US$4 million involves integrated media planning and buying across traditional and digital platforms.
Xu Ti Dan, Managing Director, OPPO Thai said, “We are happy to appoint OMD Thailand as our media agency. Their domain expertise, strategic insights and enthusiasm struck a positive chord with us and helped us to take the decision in their favor.”
Commenting on the win, Paul Spencer, Managing Director of OMD Thailand, said, “We are excited with this win and the opportunity to work with a sough after local brand. OPPO has big fan following amongst the youth segment and the whole team is looking forward to strengthening OPPO’s visibility in that segment besides other target groups.”
