SYDNEY – M&C Saatchi’s Optus Clever Buoy has won the inaugural Special Innovation ‘Can’t Be Contained’ Gold at the globally prestigious IAB Mixx Awards in New York.
Essentially a People’s Choice award, Clever Buoy was awarded the gold by the audience of top-tier creatives, marketers, publishers and technologists in attendance.
Each text-voted their favourite following a five-minute pitch by each of the three finalists in the category in a first for the 10-year-old awards.
Clever Buoy was voted ahead of the likes of the “Oreo Trending Vending” via Mondelēz International and DigitasLBi’s ‘Interactive Print’ for Motorola Moto X who were also contenders in its category.
M&C Saatchi was only one of two Australian Gold Award winners at the Interactive Advertising Bureau’s global night of nights.
Befitting the special nature of the award, M&C Saatchi was presented a 3D printed IAB logo as well as the classic IAB MIXX Awards statue.
The win caps off a remarkable week of awards won for the project that created breakthrough shark detection technology to demonstrate the power of the Optus network.
On Friday night Clever Buoy won the inaugural Spikes Asia Innovation Grand Prix in addition to two Bronze Digital Spikes.
And just today it was selected as Best Ads Interactive Ad of the Week by Guest Judge Bram Holzapfel, DDB + Tribal Worldwide Amsterdam CD.
