Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: The first Museum of Subway officially holds the record for the ‘largest sandwich making game’
SINGAPORE — The world’s first Museum of Subway has been certified by the Singapore Book of Records for holding the…
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New Business: Redhill acquires VS Story to strengthen sustainability offerings in creative storytelling
SINGAPORE — Redhill, the Singapore-headquartered full-service global communications agency, has acquired Singapore-based Vision Strategy Storytelling (“VS Story”) as part of…
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New Business: L&K Saatchi & Saatchi takes on creative mandate for India’s newest airline brand, Akasa Air
MUMBAI, INDIA — Putting its strategic and creative might to the fore yet again, full-service communications agency L&K Saatchi &…
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New Business: Home Credit India awards integrated mandate for creative and digital to Social Panga
MUMBAI, INDIA — Social Panga, the integrated creative and digital marketing agency, has won the integrated mandate (creative and digital)…
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New Business: Global NFT marketplace CYPHRLY forges partnership with Cheil Worldwide
SEOUL, SOUTH KOREA — Marketing company Cheil Worldwide has signed a memorandum of understanding (MOU) on brand NFT business with…
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New Business: R.L Marble appoints Kinnect as digital partner for multi-channel media executions
MUMBAI, INDIA — Kinnect, India’s leading creative, data, and digital media powerhouse, won the digital mandate for R.K Marble. R…
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New Business: Everon appoints VMLY&R as strategic partner for major branding mandate
HANOI, VIETNAM — Global brand and customer experience agency VMLY&R has been appointed by leading Vietnam fabrics manufacturer Everpia Joint…
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Brand & Business: Forsman & Bodenfors is the first global creative agency certified by Fair Pay Workplace
GOTHENBURG, SWEDEN — Global creative collective Forsman & Bodenfors (F&B) has global gender pay equity in every country and company…
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New Business: Essence wins integrated media mandate for Chinese fast-moving consumer goods company Liby
SHANGHAI, CHINA — Essence, a global data and measurement-driven media agency that is part of WPP’s GroupM, announced that it…
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New Business: Publicis Group is awarded Standard Chartered’s creative, digital, and production mandate
SINGAPORE — French multinational advertising and public relations company Publicis Groupe led by Leo Burnett has been appointed as British multinational…
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New Business: Haldiram’s names Contract Advertising as agency of record to push business forward
NEW DELHI, INDIA — Following a multi-agency pitch, Contract Advertising, a Wunderman Thompson group company, has won the mandate for…
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Brand & Business: BMW China and Interone continue client-agency partnership for digital creative business
BEIJING, CHINA — After a multi-agency pitch, luxury vehicles company BMW Group China has once again selected creative agency Interone China…
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Brand & Business: Superunion expands portfolio of services with new creative design technology
SINGAPORE — WPP creative company Superunion revealed its proprietary design technology which enables brands to create innovative digital experiences and…
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