NEW YORK – Paul Roebuck has rejoined BBDO in the new role of EVP, Worldwide Senior Business Director. In this position, Roebuck will oversee the agency’s global Johnson & Johnson Consumer Companies’ business and lead collaboration with other Omnicom agencies and strategic partners. Roebuck was most recently CEO of Saatchi & Saatchi Singapore and Malaysia.
Said Andrew Robertson, President and CEO, BBDO Worldwide, “Paul is a world-class advertising leader. I am delighted that we are getting him back.”
For the past three years, Roebuck was CEO of Saatchi & Saatchi in Singapore and Malaysia. For 12 years prior to that, he was also involved in managing agencies throughout Asia-Pacific, including BBDO Guerrero in the Philippines where he helped lead the agency to Agency of the Year honors four times from 2006 through 2009. He also helped establish BBDO Guerrero as the leading digital and relationship marketing agency in the country. He began his career in account management at Saatchi & Saatchi in London.
Roebuck will relocate to New York where he will be based. He assumes his new role at the end of October.
