SINGAPORE – Global video creation platform 90 seconds announced that it has brought in Joanna Wong, former Head of Business Marketing at Spotify APAC, as the Vice President for Marketing. She will lead the brand’s global marketing efforts.
Joanna has over 10 years of international marketing experience in entertainment, media, and tech industries spanning the globe. In addition to her role at Spotify, she has worked at major broadcast and electronics firms including Sky Germany, MTV, HBO, and Canon Inc., and those experiences have equipped her with a robust understanding of the global video production landscape.
Joanna will play an instrumental role in scaling up outreach to both customers and creators as 90 Seconds, which recently raised US $20 million (S$ 27.1 million) from new and existing investors in a Series B funding round, continues to expand global coverage across major regions and key remote locations.
“90 Seconds helps brands easily create high-quality videos and is revolutionizing the way video production is managed. As 90 Seconds is already equipped with the ability to produce premium videos anywhere,our priority now is to expand strategically the customer and creator network on 90 Seconds’ platform. I’m thrilled to join the company as part of its growing leadership team, to contribute towards building the team globally, and to help the business realize its full potential as a tech disruptor,” Joanna Wong, Vice President for Marketing at 90 Seconds, said.
“As we build up more capabilities to produce videos at scale, we’ll need someone with the right skills and connections to bring them to market. Joanna’s extensive experience in global marketing for the media and entertainment industry is a major asset to helping us strategically navigate our stakeholder outreach. With her robust industry know-how and her familiarity with the global gig economy, we are confident in Joanna’s abilities to elevate 90 Seconds’ branding to greater heights,” Tim Norton, Founder and CEO of 90 Seconds, stated.
90 Seconds has grown by over 400% since its Series A funding 2016, expanding its reach to over 160 countries and 900 cities. To date, the company has created approximately 30,000 videos for over 3,000 brands, including HP, Google, DBS, Jaguar, Moët Hennessy, American Airlines, Kraft, McDonald’s, PayPal, Accenture, Primark and Amazon.
