SINGAPORE – Global boutique production company Sweetshop has extended its relationship with Simon Cracknell beyond Greater China and will now also represent the Director in Singapore.
The move has been driven by increasing demand for Simon in the region. The Director has recently worked on scripts with brands including TSLA Singapore, Redmart and DBS.
An award-winning Director and Photographer for over 15 years, Simon is originally from London. He’s known for his naturally relaxed and engaging style, performance-led visuals and keen attention to detail. Simon has worked with brands, including Coca-Cola, Schweppes, Johnson’s, Pantene, Citibank and Nike and with celebrities such as Pierce Brosnan, Wayne Rooney, Jamie Oliver, Raine Yang and Rosamund Pike. His work has been awarded at Cannes Lions, the BTA’s, D&AD’s, AdFest and Kinsale Shark.
Laura Geagea, Managing Director of Sweetshop China, Asia & MENA said, “We’ve had the pleasure of working with Simon in the Greater China region for a few months and we’re now very excited that he’ll be working with us in Singapore too. His unique style combines the Western and the Eastern aesthetics and this is generating increasing interest from brands and agencies.”
Simon added, “Sweetshop has an amazingly supportive management team and a super-talented roster, and I’ve loved being part of such a creative environment. I’m really looking forward to seeing what new doors we can open together in Singapore.”
Watch Simon’s work here
ABOUT SWEETSHOP
CRAFT IS AT OUR CORE
Creative story development takes art, craft and heart. We nurture our Directors, taking the time to understand what they want to say and how they want to say it. And because of this, our carefully selected roster is fiercely proud of the content they make and how they make it. They’re humanity obsessed. Their work gives you that fierce little lump in your throat. It’s unapologetically funny. It makes you gasp with surprise. We continuously evolve our creative talent, while managing our more established directors, to ensure unmatched access to fresh and exciting creative solutions.
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We call ourselves a global boutique production company, because that’s just what we are. 33 Directors across eight fully-serviced offices, on four continents: Los Angeles, New York, London, Shanghai, Bangkok, Auckland, Sydney and Melbourne. Each office is customised for its local needs, while also functioning seamlessly as a global team.
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We think you’ll like working with us. We’ll provide you with a uniquely experienced, agile and collaborative working environment. We’re passionate from start to finish. We’ll always work hard and push the boundaries to pull off the best possible production.
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We’re decent humans and we care. We work ethically to support communities locally and internationally. And we really mean it. From the way we operate our business and productions, to the causes we align ourselves with.
