SHANGHAI–BBH China announces the appointment of accomplished strategist, Siyuan Aw as Head of Strategy.
This marks Siyuan’s return to BBH China, where he previously spent two years as the Deputy Head of Planning.
In his new role, he will be responsible for leading strategy on existing and new clients as well as developing new products in response to BBH’s growth in content, design and entertainment divisions.
Reporting into Christine Ng, CEO of BBH China, he will provide leadership to BBH’s strategy team, comprising of a mix of brand, digital, and data strategists.
Prior to joining BBH China, Siyuan has held strategy roles with Saatchi & Saatchi and Ogilvy & Mather in London, as well as agencies in Singapore including TBWA/, Ignition Factory and Saatchi & Saatchi.
His career has seen him delivering innovative strategy work for high-profile brands that include Audi, Ikea, Google, Airbnb, Harbin beer, Dulux, British Airways, Singapore Airlines, Philips and Unilever.
Commenting on the appointment, Christine Ng, CEO of BBH China, said: “Siyuan is a top-class strategist, who is great at marrying creativity, commerce and culture. Beyond his craft, he is the embodiment of the BBH culture and values. The agency has always been known for its strategic rigour and I am confident that Siyuan will propel us to new heights. We are excited to partner him in shaping BBH’s future.”
On his appointment, Siyuan said: “BBH China has built up a solid reputation as the industry’s black sheep. I’m proud to be a part of our stellar team of strategy, creative and business black-belts. At a time when digital and design are opening up new frontiers for brand communications, it’s wonderful to be strategically stepping up our game to, “Zag, when the world Zigs.”
About BBH Shanghai
Bartle Bogle Hegarty (BBH) is one of the world’s most famous creative advertising agencies. Founded in 1982 by John Bartle, Nigel Bogle and John Hegarty, the agency has produced campaigns for many of the world’s most illustrious brands. Employing 1000 staff worldwide, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Delhi, LA and Stockholm.
BBH opened its Shanghai office in 2006 with eight people and has grown to house 85 people and 23 brands retaining its unique positioning as the smallest ‘big international’ shops in China. This agency was awarded the creative agency with highest client satisfaction by R3 in 2018, its third time since its inception.
