After spending time in London where she founded VCCP Saint-Pancras, worked as communication creative director at Hermès and more recently at Publicis Luxe, Florence Bellisson has returned to BETC, where she previously spent more than 15 years, working in particular on the Air France account. She joins Brune Buonomano and Delphine de Canecaude as Chief Creative Officer of BETC Etoile Rouge. She will be in charge of managing all of the agency’s creative work and overseeing creatives, producers and artists.
This trio aims to continue the agency’s expansion and transformation with a management team strengthened by young talent:
- Erminia Nusswitz, who joined BETC Etoile Rouge in 2015 and previously new business and marketing director, is appointed to Deputy Managing Director. In her new role, she will accompany Brune, Delphine and Florence in the agency’s operational management and will continue to lead development strategy, new business and marketing.
- Augustin Laffuge joins BETC Etoile Rouge as Global Business Director and will manage the Givenchy Beauty account that the agency won at the end of 2018, as well as Van Cleef & Arpels. Augustin worked for Publicis for more than 10 years. He began at Publicis Net, moved to Marcel and more recently worked at Publicis Luxe where he was mainly in charge of the Lancôme account.
- Fabien Le Roux, who has been with BETC for more than 5 years, is now BETC Etoile Rouge’s Head of Strategy. A novelist and Sciences Po / Ecole Normale Supérieure graduate, Fabien has recently launched BETC Teens, an offer dedicated to the study of 12-17-year-olds around the world, providing brands with studies, focus groups and beta tests in order to better understand future generations.
Around this management team, it’s a collective made up of over 70 different talent and personalities who strive to build brands’ cultural footprints in the luxury, fashion and beauty industry. Inspired by the purple economy, this approach considers that brands can have a positive or negative impact on their cultural environment. BETC Etoile Rouge’s mission: build the most positive and constructive impact for brands in our era.
