SEOUL – Cheil Worldwide has appointed Ricardo Catalano, a former CEO of Artefact, as Chief Operating Officer of Cheil France.
Based on his work experience at Artefact, Wavemaker and 1000Mercies, Ricardo will lead the multi-disciplinary agency’s growth in France and orchestrate the extension of data-driven marketing skills across the entire European network.
As Cheil is actively committed to O2O innovation, the new appointment will help bolster the company’s data-driven marketing offering that will transform the way brands interact with their consumers by connecting on/off line touch points through the use of data.
Ricardo Catalano, COO, Cheil France: “Thanks to Cheil’s pioneering vision and their strong operating model, the company has lots of opportunities, more than ever, in the omni-channel world and keeps pulling up growth in their business. I am proud and happy to join Cheil to contribute to its acceleration in the field of data marketing, both from a strategic and operational point of view. I cannot wait to develop the best data-driven marketing practices for our valuable clients.”
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About Cheil Worldwide
Cheil Worldwide is one of the world’s leading marketing solutions companies. We are a 6,900- strong group of optimistic, open-minded and talented individuals operating from 53 offices in 44 countries around the world. Innovation and agility are part of our DNA, and our Korean heritage means we see the world differently. We are purpose built to help clients navigate the changes that all businesses face, by creating “Ideas that Move” people, brands and business. Our global network includes Cheil Worldwide, Barbarian, BMB, Bravo Asia, Centrade-Cheil, Cheil PengTai, Experience Commerce, iris, McKinney, and One RX. Cheil Worldwide featured as no.14 agency network on the 2019 WARC Creative 100.
