After spending a decade with Omnicom, Chiang stepped down from his role last April 2018. Prior to joining OMG, he was the Asia Pacific CEO at PHD Media, Managing Director at Cummins&Partners and Group Account Director at M&C Saatchi.
Chiang said in a statement that he admires Mutiny’s goal to be the “world’s first predictive advertising agency” and its calls to action moving forward.
“Mutiny’s use of AI, deep learning and predictive analysis to inform every decision, every strategy, every recommendation and every solution is the new way forward … predictive advertising is truly the next frontier of our industry and I’m excited and humbled to be part of this new future,” he added.
CEO of Mutiny Group Matt Farrugia stated, “Cheuk’s visionary approach and success in building successful companies speaks for itself … it’s a new and unique offering we have and we need strong partners, intellectual prowess and major investment in leading tech to help us achieve our vision of building the future agency, Cheuk is the perfect partner and a strong addition to our team.”
