DDB Group Hong Kong has strengthened its creative leadership with the addition of Frankie Fung as Executive Creative Director.
The appointment marks Fung’s return to DDB Group Hong Kong with the esteemed creative previously working at the agency between 2011 and 2015.
With nearly 20 years’ experience in Hong Kong and China and over 100 local and international creative and marketing awards, Fung is a highly respected creative in the industry.
Fung has held a number of Creative Director roles in other prominent creative agencies, including Saatchi and Saatchi Guangzhou and Leo Burnett Hong Kong. His work for blue-chip brands, including McDonald’s, Manulife, Volkswagen, Philips and HSBC, has been recognised both locally and the world over, including being awarded the Hong Kong Grand Kam Fan, and Cannes, One Show, Spikes Asia, Adfest and Effie Awards.
He will now bring his experience and understanding of the McDonald’s business back to DDB where he will be leading the development of integrated creative on this account, as well as on other local business.
As a part of the agency’s management team Frankie will also help shape the overall direction of the company, reporting directly into recently appointed DDB Group Hong Kong CEO, Andreas Krasser.
Commenting on his return, Fung said: “I’m very happy to be back. DDB not only has great clients with great creative potential, but I can also feel that the agency overall is moving in an exciting new direction.”
Krasser said: “I couldn’t be more thrilled to have Frankie back – he and I used to work together on projects I’m still immensely proud of. He’s coming back on board with the same openness and collaborative spirit, but also with a new creative world view that is much more integrated than before. We also know that Frankie is exactly the kind of person we look for here at DDB, he is most certainly both talented and nice. I’m convinced he will do great things for us and our clients.”
ABOUT DDB GROUP HONG KONG
DDB Group Hong Kong is a dynamic collaboration of marketing and communication specialists, including creative advertising agency DDB and digital agency Tribal Worldwide Hong Kong. It is one of the most awarded agency groups in Hong Kong, leading in creativity and effectiveness. Adding to its string of past accolades, DDB Group Hong Kong was named Marketing Magazine Creative Agency of the Year (Gold) 2019, Campaign Asia Greater China New Business Development Team of the Year (Gold) 2018, Marketing Magazine Creative Agency of the Year Awards (Bronze) 2018, and Campaign Asia Greater China Creative Agency of the Year (Bronze) 2017. DDB Group Hong Kong falls under DDB Asia, which is part of the DDB Worldwide communications network, and Omnicom Group.
ABOUT DDB WORLDWIDE
DDB Worldwide Communications Group Inc. ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign’s 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world. We believe that creativity is the most powerful force in business, allowing us to develop the ideas that people want to play with, participate in and pass along. We call this Social Creativity. DDB Worldwide is part of Omnicom Group Inc. (OMC).
ABOUT OMNICOM GROUP INC
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
