Former ADK Tokyo creative tasked to provide the best brand experience
SHANGHAI, January 29, 2019 — Geometry Japan has announced the appointment of Fumitaka Takano as Executive Creative Director. Fumitaka is tasked with scaling up the agency’s creative offering and delivering transformational solutions, to provide the best brand experience.
His latest stint was at ADK Tokyo as a creative director and communication architect, building campaigns from strategic planning through creative execution. With his entrepreneurial spirit, he set out to launch the agency’s digital creative team ‘NOIMAN’ in 2014. He then took digital creativity even further, establishing innovative approach across digital and traditional channels to build brand equity and positive ROI. Throughout his 20-years career, he has worked with a range of domestic and global brands, such as Toyota, Air New Zealand, Ikea, Mondelez, to name but a few.
Commenting on the appointment, Ichiro Ota, CEO of Geometry Japan, said, “We are so fortunate to have him on board. With his extensive and solid history of creating breakthrough work, Fumitaka is the industry’s true visionary. He also has a full understanding of what is required to an agency like us that brings technology, creativity and marketing together. Geometry Japan is gaining great momentum after 6 years of the launch, putting the creativity at the center of our business. I’m confident he will add strategic depth to our offering and create holistic experiences for our clients.”
Fumitaka commented, “Having witnessed Geometry has grown into an agency of multi-talented people, I am truly honored to join the team at such an exciting time. It is a great responsibility to lead one of Japan’s most progressive agencies which leads its audience to act in a whole new way. I can’t wait to bring our creativity to life in a way that provides the best brand experience.”
Fumitaka’s work has been recognized at international festivals, including Cannes Lions, Spikes Asia, The One Show, New York Festivals, Adfest, and Adstars. He has also served as the jury for Cyber and Promo & Activation at Cannes Lions, Promo & Direct and Digital & Mobile at Spikes Asia and Cyber at Adfest.
About Geometry Global
Geometry Global is the world’s largest and most international brand activation and shopper marketing agency. We help brands thrive in an Omni Channel world by shaping and changing people’s behavior at Pivotal Moments along the Purchase Decision Journey. With teams in 56 markets, Geometry Global has expertise in physical retail, eCommerce, experiential, branding & design and consultancy. Geometry Global is a WPP company. (NYSE: WPP). www.geometry.com
