MUMBAI – Leo Burnett strengthens its creative team by bringing on board Mayuresh Dubhashi and Sonal Chhajerh as Executive Creative Directors. They will both be based out of Mumbai. In addition to this, Leo Burnett India has also elevated and announced 5 new Associate Executive Creative Directors – Archit Gadiyar (Mumbai), Vikrant Yadav (Mumbai), Pradeep Kumar (Mumbai), Ashish Sharma (Bangalore) and Sudhir Das (Delhi).
Mayureshs last stint was with Grey Worldwide where he was ECD whereas Sonal was with Publicis Singapore prior to Leo Burnett. Together the duo will take on the mantle of creating work which is clutter breaking and reflective of the Leo Burnett philosophy of creating Acts not ads.
Apart from Grey Worldwide, Mayuresh has also previously worked with Taproot India as Creative Director, JWT and LOWE. Some of the most memorable brands he has worked on include Airtel, Mountain Dew, Mumbai Mirror, Maharashtra Times to name a few. Sonal comes in with a global background having worked in Singapore, Hong Kong, South Africa and has worked on brands like Dove, South African Tourism, HP, Vicks, Oral B and more. At Leo Burnett she is part of the team working on P&G Whisper and was instrumental in creating the recent MTV Vote Because You Can campaign.
Speaking on his appointment, Mayuresh said “I am very excited to start working with a bunch of people who know what great advertising is, and what it should be in the years to come. Really glad to be part of the new wave of creativity.”
Sonal further adds “Leo Burnett India has always had a strong creative culture. But what really excites me is the agency’s focus on combining technology and innovation with storytelling.”
Speaking about the appointments Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia said “Both Mayuresh and Sonal bring with them not only diverse experience but also a great creative vision which is new age and in line with the Leo Burnett’s Wave 3 philosophy. I am confident that they will help us create world class creative work which will be impactful for businesses.”
He further adds, “The new team of the AECD’s are young, home-grown talents and since the past few years have contributed in producing some of the best works of the agency. At Leo Burnett we believe in empowering our teams and giving them a platform to grow and we are confident they have the potential to become future leaders who will carry our Wave 3 vision forward.”
The new team of the AECD’s not only reflects the agencies commitment to homegrown the leaders of tomorrow but also mirrors Leo Burnett’s commitment towards building a more diverse creative department with different skillsets and from different backgrounds be it design, technology, innovation and story-telling.
About Leo Burnett India:
Leo Burnett India is the no. 1 agency in Leo Burnett’s global network of 86 agencies. The agency is known for building India’s top brands based on its Humankind philosophy, believing that “Insightful creativity has the power to change human behaviour”. It is the first Indian agency to bring home a Cannes Lion for Innovation and Cannes Lions for Creative Effectiveness for an Indian brand. As a part of the Publicis Groupe, Leo Burnett believes in the Power of One – a platform that helps tell the brand’s narrative across platforms, seamlessly.
