Ali Shabaz, former Grey and RAPP leader, has proudly joined the creative minds at Leo Burnett Indonesia as its new Chief Creative Officer, just a few months after his short stint as the CCO for RAPP Middle East and North Africa region earlier in March.
Shabaz is a well-renowned creative with over twenty years of experience across India, Southeast Asia and the Middle East where he led marketing campaigns for some of the biggest brands in the worlds such as Lego, Unilever, P&G, HSBC, Visa, and more. Throughout his career, he delivered astounding creativity through different projects, and has made a name for himself as one of the most celebrated creatives from the region. He was named “Advertising Professional of the Year” by the Institute of Advertising Singapore (IAS), voted as one of the “Most Influential Creative Directors” in Singapore by IAS every year since 2007, and has also been nominated as one of Singapore’s Most Influential Creative Directors by The Singapore Advertising Hall of Fame.
With his innate creative and innovative mind, his work has been recognized at every major award shows globally with 30 metals from Cannes, Webbys, FWA Awards, D&AD, Effies, AMEs, Spikes (3 Grand Prix), and One Show. He has also been on the jury of numerous panels such as Cannes (Design, Press, and Outdoor), D&AD, Spikes, Adfest and Facebook Awards.
One of his most iconic campaigns is Life Saving Dot for NGO Neelvasant Medical Foundation and Research Center in India which received 2 Grand Prix honors at Spikes Asia Festival of Creativity in 2015 under the Outdoor and Innovation categories:
A few of his more recent works are for brands like the Hong Kong Tourism Board, and ApsaraPearl, to name a few.
Now, starting anew with Leo Burnett Indonesia and reporting to Group CEO Brian Capels, Ali Shabaz shared this with adobo magazine: “LB is a legendary agency with a history of doing great work. I’m looking to learn from the best and bring to the table whatever experience I have.”
“Indonesia is a very exciting place to be in now because of the vibrancy it’s enjoying. With its amazing rich culture, it’s a perfect canvas for creativity. I know Brian [Capel] wants to lift the creative work on all the brands, and I’m looking forward to partnering [with] him on this.”
None has been disclosed about Ali Shabaz’s official start with the new team, but one thing’s for sure: it’s an exciting new chapter in the industry as we welcome a new era of creativity and innovation with the meeting of these two creative powerhouses.
