BANGKOK – Piyawan Khwanngarm has re-joined MediaCom Thailand as Business Director from TMB where she was previously the lead of business innovation.
With over 14 years of experience in media and digital marketing, Khwanngarm brings a wealth of knowledge and solutions. With category experience that ranges from luxury to beauty to FMCG and to add to this, a line-up of industry recognitions and awards.
Upon her returns, Khwanngarm will be reporting directly to the agency’s Managing Director, Suporn Aroonpakmongkol. She will lead a team of 16 specialists, consisting of a mix of digital and hybrid planners to help MediaCom and clients alike go from strength to strength in a time when the media business enters a new era of digital innovation and technology. She will also be tasked to lead MediaCom’s key clients include some of the region’s most-loved advertisers such as Shell, Malee, Mars, Uniqlo, Richemont, Bayer, Sony, Warner Bros. and Vitamilk.
Suporn Aroonpakmongkol, Managing Director of MediaCom Thailand, commented, “Piyawan is a widely respected digital expert, who has extensive experience in providing marketing solutions for brands in Thailand. In addition to her experience, she is also a great mentor who has built a strong team of passionate planners. Under her leadership, I am confident MediaCom will grow from strength to strength.”
Khwanngarm said of her appointment, “I am delighted to re-join MediaCom Thailand and to have the amazing opportunity to support the transformation of client businesses. And on top of that I am extremely excited to be working with the great team at MediaCom Thailand’.
About MediaCom
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes. MediaComisoneoftheworld’sleadingmediacommunicationsspecialists,withbillingsofUS$33 billion (Source: RECMA June 2017), employing 7,000 people in 130 offices across 105 countries. Its global client roster includes Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.
In June 2018 MediaCom was named Cannes Lions Media Agency Network of the Year. This adds to the Agency Network of the Year titles it already holds from The Gunn Media 100, Festival of Media Global (won in 2017 and retained in 2018) and the M&M Awards (an accolade it has won seven times in nine years). It has also been named Global Media Agency of the Year by Adweek in February 2018 and Agency Network of the Year by Campaign magazine at the end of 2017. This is the first time any agency network has held all these titles at once.
MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
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About GroupM
GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.
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