MUNICH — Matthias Brüll is the new Managing Director of Mediaplus. To take Europe’s largest independent media agency on an international scale, Brüll will be managing the development of Mediaplus’ international activities from the headquarters of the Serviceplan agency group in Munich.
“Matthias Brüll is an excellent media strategist with a high level of international expertise, who has been at home in the increasingly complex media and communications industry for many years now,” said Florian Haller, CEO of the Serviceplan Group.
“With him on board, we will be stepping up the international activities of the Mediaplus agencies as part of the Serviceplan Group’s overall strategy – with the goal of further establishing the only independent German global network. I personally hold Matthias in very high regard and look forward to him joining us here at the House of Communication in Munich very soon,” he added.
Matthias Brüll served as the Managing Director at MediaCom Germany from 2006 to 2010, and was the CEO of MEC Germany until 2015.
Subsequently, Brüll became responsible for GroupM’s business operations in Germany as CEO for two years, before joining the newly established media agency Wavemaker in 2017 as Global Chief Product Officer, where he went on to become appointed Chairman and CEO for Germany, Austria, Switzerland. Before developing his career at GroupM, the graduated business economist worked in senior positions within the media sector, first at Daimler AG and then at the BMW Group.
“I am really looking forward to taking on this exciting new task at Europe’s largest owner-managed agency group and, together with a strong team, to successfully steering Mediaplus International into the future. Our aim is to provide our clients with a clear, forward-looking range of products to help them find their way around the rapidly changing communications sector and to develop successful, tailor-made solutions that can be used across the market as required,” share Brüll.
As the Managing Director of Mediaplus International and Managing Partner of Mediaplus Group, Matthias Brüll will manage the international business of the Mediaplus agency group and report to Florian Haller, CEO of the Serviceplan Group.
