Publicis Groupe announced Ng Tian It joined the agency as a dedicated Executive Creative Director for the Health Promotion Board Singapore, as of 20th August.
In February 2019, the Health Promotion Board of Singapore selected Publicis Groupe to support its integrated marketing communications in three areas; brand strategy consulting, creative production, and experiential marketing. In response, the Groupe designed a solution called HPB ONE, bringing talent and experts from across the entire Group together as a bespoke and dedicated team.
“The recent track record proves the Power of One Model serves its purpose of breaking silos, focusing on creative solutions that will single-mindedly address the challenges clients face. We’ve been searching for some time to find the right candidate to do that for HPB One, and we couldn’t have been luckier to have Tian It join us to lead that change. An accomplished son of Singapore, Tian It brings a rare pedigree of real, effective and iconic work that will raise the bar in how we navigate the myriad ways to reach and connect with consumers today.” said Lou Dela Pena, Chief Executive Officer of Publicis Communications Singapore.
Ng is returning to Singapore after a decade in China where he held various creative leadership roles in global agencies such as McCann Worldgroup China, DDB Group, and Saatchi & Saatchi. Prior to that, he served as Executive Creative Director at McCann Singapore.
He brings more than 20 years of experience working with numerous global brands such as McDonald’s, Singapore Airlines, Citibank, Singapore Tourism Board, and Mastercard. His work has been locally and internationally recognized, with over 300 creative awards and accolades won over the course of his career.
“Rarely do we get to serve a national cause when working on a brand. This role isn’t just about creating great ads, but it’s also a massive responsibility to shape the health of an entire nation. I take it as a great honour that every piece of work that we do can have an immediate and meaningful impact to our fellow citizens.” said Ng.
This appointment is part of the agency’s continuous effort to bring the best talent to support the agency’s diverse creative needs, driven by the Groupe’s various new business wins over the course of the year. Publicis recently strengthened its strategic bench with a number of new hires of senior strategists.
