PHILIPPINES, FEBRUARY 2011 – McCann Worldgroup celebrates McCann Erickson’s International Grand Jury Bronze Medallion for Jollitown at the recent Advertising and Marketing Effectiveness Awards. AME awards the most innovative and exceptional advertising and marketing work that has proven to be the most effective advertising campaigns from Asia Pacific, Europe, Latin America and North America. Among the hundreds of entries, Jollitown was the only Filipino campaign that received metal in the Integrated (Mixed Media) Marketing category. BBDO Guerrero’s Modess Angels was the only other finalist from the Philippines.
Jollitown first aired in 2008 as the first branded television show for kids that brought Jollibee and his friends to life. With its colourful visuals and engaging songs, kids religiously tuned in to Jollitown every Sunday, putting aside gaming consoles for Jollibee’s tales of values-driven fun and adventure. The positive feedback from both viewers and parents made it one of the top-rating children’s shows in local television. Its success led to the launch of Jollitown Season 2 that brought even better results in ratings and in business. The show improved brand loyalty among moms and kids, boosted the membership of Jollibee Kids Club, increased the sales of Jollibee Kids Party and Jollitown toys of Jollibee Kids Meal.
Albert C. Cuadrante VP for Marketing of Jollibee says, “The strong partnership between McCann Erickson and Jollibee has consistently given us significant business results and highly effective campaigns. We have reaped the rewards of the efforts we put in the conceptualization and production of Jollitown and it is hardwork well spent. Jollitown has brought Jollibee even closer to every household and in return, we share with the family the Filipino values we live by. This is our ultimate fulfillment.”
McCann Erickson Managing Director Nandy Villar expresses his excitement for this achievement, “Being the only Filipino to be recognized by the AME Awards is a great achievement to everyone who has dedicated their time and energy for Jollitown. It is a huge honor to be acknowledged for what we stand for. This is not just for McCann Worldgroup and Jollibee but also for the creativity and values of the Filipino.”
