TAIPEI–MRM//McCann, a leading data science, technology innovation and creatively-driven relationship marketing agency, appoints former Inspire Advertising Executive Creative Director as General Manager in Taiwan. With over 20 years of experience, Peggy has worked in Taiwan and in China, for agencies including OgilvyOne, Dentsu, Leo Burnett and J. Walter Thompson.
Named as one of Taiwan’s hottest creatives by Campaign Brief Asia, Peggy has worked across industries covering FMCG, health, automotive and finance, helping to grow brands including Mercedes-Benz, BMW, Volkswagen, P&G, Unilever, KAO, IBM, HTC, SHARP, Uni-President, Taisun, Daikin, Carrefour, AED and Tokio Marine.
She has a host of accolades from Spikes, AdFest, AdStars and Effies, amongst others, and frequently judges at national and international shows.
Her appointment is part of a strategic move by McCann Worldgroup Taiwan CEO, Eric Chang, to focus on digital transformation in order to strengthen the network’s offering in the market.
Chang commented: “Peggy has a creative background and has gained great experience whilst at JWT, OgilvyOne, Dentsu One and Inspire Advertising. With expertise across traditional, digital and CRM marketing, Peggy has all the skills to lead our MRM//McCann business, ensuring the agency will continue to help brands grow meaningful relationships with people.”
Peggy remarked: “I am thrilled to be joining MRM//McCann and am looking forward to working with the team across digital and performance marketing to create impactful work for our clients.”
“Digital media is expected to represent 50% of total ad spend by the end of 2020, and Taiwan is one of Asia’s most digitally connected markets. With Eric and Peggy at the helm, we are confident that MRM//McCann can make a very important contribution to what is already a vibrant and increasingly sophisticated digital- and data-driven marketing landscape”, remarked Nick Handel, Regional Managing Director, MRM//McCann APAC.
About MRM//McCann:
MRM//McCann, named Ad Age’s 2018 Business-to-Business Agency of the Year, is a leading data science, technology innovation and creatively driven relationship marketing agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data, the magic of technology and the impact of connections to drive business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.
