MUMBAI – Kawal Shoor, Planner and Founding Partner at The Womb, joins a select set of Indian marketing and communications professionals invited to do jury duties at the Asian EFFIES this spring. Asian EFFIES are recognized as the gold standard of effectiveness awards shows in Asia. Judging will conclude in Singapore by the end of March.
“Going back again this year. You get to see and learn from the best work across Asia, and Australia. I’m so looking forward to pulling out the large, business and brand-building work, from a lot of short-term, gimmick-based work that is now entered and masquerades as effective pieces at various ad festivals. We need to add heft and gravitas to our industry, and only by identifying, recognizing and celebrating big work that is incontestable for its performance can we do that,” says Kawal Shoor.
The Womb
The Womb is a young Indian innovations and communications company that is fast gaining a reputation for creating ideas like Saregama Carvaan that help build business. The agency was started by first time entrepreneurs; Navin Talreja and Kawal Shoor (both ex-Ogilvy &Mather and senior ad professionals). The agency works on brands like Fogg, Asus, Honeywell, Ossum, Saregama Carvaan, Puro Wellness, Axis MF, Godrej Tyson and on projects with USL Diageo and Star India. Notable work includes campaigns like “Kya chal raha hai? Fogg chal raha hai!”, just to name a few.
