SINGAPORE – VaynerMedia APAC announced today that Jian Yang has joined the agency as head of client services. In this role, he will be responsible for the agency’s roster of clients including leading brands in the skincare, insurance, banking, technology, and telecommunications sectors. Jian was most recently business director at Strategic Public Relations Group.
“We are thrilled to be welcoming Jian to the VaynerMedia family,” said Avery Akkineni, head of VaynerMedia APAC. “Jian brings a wealth of experience in local, regional, and global marketing strategy, and we’re particularly excited about his deep expertise in bringing together creative and media for leading brands. In addition to his many professional achievements, he is one of Asia’s top Barbie collectors, and has the true VaynerMedia spirit of originality.”
Jian brings over 20 years’ experience across creative, media and public relations to his new role. For the past three years, he was Business Director at Strategic Public Relations Group where he led the Asia Pulp and Paper account and launched Amore Pacific’s HERA into the Singapore market. Prior to that, Jian spent six years at Omnicom Media Group, including holding the positions of Head of Content and Ideation, and Global Strategy Director for Hasbro’s Transformers Brand. He has also held roles at JWT in Singapore and Bahrain, and Huntington Communications. Jian was named Media Person of the Year in 2015 at the Singapore Media Awards.
“VaynerMedia APAC is an agency with its finger on the pulse of culture. They also truly practice what they preach,” said Jian. “Their agility and expertise in creating timely and relevant content that resonates with the consumer is one of their key differentiators in a very competitive marketplace. Joining VaynerMedia APAC at this early stage in their journey is very exciting and I look forward to growing their client operations.”
Jian is the latest leadership hire in a rapidly expanding team; VJ Anand and Aaron Gomez joined VaynerMedia APAC last year as Executive Creative Director and Head of Strategy, respectively. Additionally, the agency recently welcomed Lay Jian-Yi as Creative Director and Kay Villar as Senior Copywriter. Jian assumes his role with immediate effect.
