BANGKOK – Wunderman Thompson Thailand has been appointed as Agency of Record for Foremost’s entire portfolio of products, as well as being Thailand’s biggest winner at the prestigious international CLIO Awards. These major wins came as Wunderman Thompson launched its newly rebranded Bangkok office at FYI Center, marking its official start as a creative, data and technology agency that inspires growth for ambitious brands.
This marks a winning start for Wunderman Thompson, one of the strongest agencies in Thailand’s communication industry, uniting two leading agencies to provide end-to-end solutions across creative, data, commerce, consulting and technology services by combining the best of J. Walter Thompson and Wunderman.
Foremost (part of Friesland Campina), established for more than 60 years in Thailand, is one of the biggest names and leading brand in dairy RTD and dairy products including milk, yoghurt drinks and taste enhancement products. Wunderman Thompson was awarded the business following a multi-way pitch that concluded in August, work has already commenced on the account.
Wunderman Thompson Thailand also picked up a Gold and Silver at Clios, making them the country’s biggest winner at Clio 2019. It also adds to an already impressive awards haul this year, including AdFest Grande Lotus, Cannes Lions, APAC Effies and AdStars.
Commented Maureen Tan, Chief Executive Officer, Wunderman Thompson Thailand, “We are incredibly proud to be appointed as Agency of Record for Foremost Thailand. These wins are a strong testament to our early success and what Wunderman Thompson Thailand is ready to offer.”
“Our office now houses 400 talented people in Wunderman Thompson’s main team and various specialized divisions with a healthy client portfolio of over 100 brands who are inspired to grow with us. It is the place for quality deliverables and impactful campaigns that are shaped around the needs of each client, both through individual creation and effective collaboration across all disciplines. We are confident that, with our creative excellence that has bagged awards from across the globe combined with our strategic, data analytics and tech capabilities, we are ready to provide the most comprehensive solutions to our existing and new clients as the best one-stop agency.”
“The rate and scale of change is greater than at any time in our living memory. This is how the world is today and will continue to be in the future. Wunderman Thompson’s extensive capabilities will further distinguish us in the Thai market and effectively position Wunderman Thompson Thailand as the best future-facing agency in Thailand,” she concluded.
Wunderman Thompson Thailand, incorporating Mirum, now provides an all-encompassing range of world-class services across Branding and Creative, Digital Transformation, Mobile, CRM, Data Management and Analytics, e-Commerce, Customer Experience, Technology, Content, Design, Verve Public Relations, Production, Events, Promotions and Shopper Marketing.
About Foremost
Anyone looking for tasty and nutritional dairy products in Thailand is likely to choose Foremost. The extensive product range of quality products includes pasteurised milk, UHT milk (sterilised milk), yoghurt drinks and taste enhancement products. All products are enriched with vitamins, minerals and other vital nutrients. Foremost is a big name in Thailand. As the one of largest purchaser of raw milk straight from the farm, Foremost is closely involved with many dairy cooperatives. The farmers receive advice on the best way to feed and look after their cows. Because in our vision the production of milk does not start in the factory, but on the farm. This is reflected in the milk. If you choose Foremost, you know you are getting quality.
About Clio
The Clio Awards is the esteemed international awards competition for the creative business.
Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent — across advertising, sports, fashion, music, entertainment, and health that push boundaries and establish new precedent. Clio’s year-round celebration of creativity includes a daily editorial content platform, Muse by Clio, that highlights the best in creativity from the advertising world and beyond with original stories and guest essays from the industry’s top talent, and Ads of The World, an international database cataloging the work of an ever-evolving industry.
About Wunderman Thompson
Wunderman Thompson is a creative, data and technology agency built to inspire growth for its clients and its people. Using end-to-end solutions at a global scale, our entrepreneurial spirit infuses creativity with emerging technology to deliver revolutionary results. Headquartered in New York, we are a worldwide agency bringing together over 20,000 people in 90 markets across the globe. In APAC we have over 3,000 people in 29 offices spanning 21 countries.
