SHANGHAI – Perrier Sparkling Natural Mineral Water has launched “Liberate and Win,” an engaging bubble-popping web and mobile game that encourages players to open up themselves and let out their inhibitions. Making a splash in the hot summer months, the game marks the Perrier brand’s launch in the China market.
Created by Ogilvy & Mather Advertising, Shanghai (O&M), the game brings players under the spell of addictive bubble-popping. The goal is to burst as many bubbles as possible, as each bubble holds the chance to win a wide variety of prizes ranging from Perrier branded drinking glasses and notebooks to dance lessons.
Players can also win exclusive specialty prizes including personal photography sessions, DJ and music production courses and personal styling sessions. A special surprise will be revealed to the lucky player who pops the 1 billionth bubble in the game. The winners’ experiences will be stitched into a film to share on Perrier China’s weibo (Chinese microblog) handle.
“Perrier has a history of pairing the brand with dynamic digital experiences. We hope players will enjoy our first digital campaign in China that will keep them engaged and on the tips of their fingers as they experience Perrier’s fun and refreshing brand personality both in-game and in real-life,” said Teresa Leong, International Brands Marketing Manager, Nestlé Sources Shanghai Ltd.
“It’s often the simplest games that are the most addictive. This one is designed to appeal to young white-collar professionals in China who might feel like they are living in a bubble – constricted by work and social pressures. The game gives them a chance to virtually liberate themselves through bubble- popping and physically open up through the arts in fashion, music, dance and photography,” said Graham Fink, Chief Creative Officer of O&M China.
Live through September 5, “Liberate and Win” can be played across platforms. It is optimized for play on mobile devices and now available in iOS and Android across mainland China.
Credits
Project Title: Liberate and Win
Client: Perrier®
Creative Agency: Ogilvy & Mather Advertising, Shanghai
Chief Creative Officer: Graham Fink
Creative Director: Fiona Chen
Art Director: Li Ning, Stephen Zhong, Davide Rossi, Dean Yu, Omi Chen Copywriter: Martin Latham, Deng Xiaoyan, Nicole Ma
Account Service: Thorsten Orth, Cory Turner, Andrea Tan, Tom Wan
Agency Producer: Charlie Macpherson, Jimmy Fang Media Agency: Mindshare
Production House: Resn/Pandemic, JT Productions Exposure: Online, OOH
