GERMANY – Worldwide Womb takes home another recognition from the prestigious German Design Awards, held last February 2018 at the Ambiente Fair in Frankfurt, Germany. The highly esteemed jury awarded Excellent Communications Design – Event, one of the competition’s most coveted titles, to Worldwide Womb’s experiential design for the Philippine campaign – Heineken Bars of the World.
“The ‘Bars of the World’ concept was transposed into a party-ready set design whose circular configuration places people at the centre, allowing the Heineken brand message to be experienced in an emotional and authentic fashion,” says German Design Awards jury.
Heineken, the world’s #1 beer, came to the Philippines to create brand awareness with one philosophy: Open Your World. Together with Worldwide Womb, the launch became one of the country’s most groundbreaking event designs and helped Heineken emerge on the digital space as the top rising query in the country’s beverage category. Worldwide Womb brought to life five bars from key cities around the world, mounted the biggest immersive 360 LED set-up, and engineered authentic experience through world-class acts and top-notch technology.
Worldwide Womb’s Bars of the World received its first international recognition after winning bronze in the Best in Event Branding category at the annual Marketing Events Awards in Singapore. “We’re excited to bring more innovation and creativity in the industry. Today’s communication and technology landscape give us an opportunity to elevate storytelling and further experience design through different types of executions. Now is the best time to connect with new audiences. 2018 is looking good and we’re expecting to grow the business, expand our clientele, and explore unchartered territories,” says Briggs Abrigo, VP for Creatives for WorldWide Womb.
This year, World Wide Womb is creating more authentic experiences through the first education+entertainment platform in the country, Project Ripple. In the past, Worldwide Womb has produced some of this generation’s notable shows such as Avicii Live in Manila, Tiesto, ZoukOut Prelude in Boracay, and for the first time in Manila, Erykah Badu’s “Badu vs. Everythang” concert.
